For Immediate Release: Fashion.Fun.Philanthropy. Inspires New Frames from Eyes of Faith

April 08, 2016


Fashion.Fun.Philanthropy. Inspires New Frames from Eyes of Faith®

Eyes of Faith promises “more color, bling, and bold style than ever before” with Spring 2016 mega-release.

Sharon, Pennsylvania  |  April 8, 2016

Eyes of Faith Optical kicks off Spring 2016 with fresh creative direction for their faith-inspired, designer ophthalmic collection. The guiding theme, “Fashion.Fun.Philanthropy,” was featured alongside sneak peeks of the new styles on social media and at SECO International 2016, where the eclectic mix of bold, colorful frames introduced a complementary contrast to Eyes of Faith’s popular classics.

“Our patients have loved Eyes of Faith’s Wear & Share® mission and frames since the launch in 2009,” said Dr. Lorie Lippiat, Salem Eyecare President and one of Vision Monday’s 50 Most Influential Women in Optical for 2006. “With competition from multiple channels, frames for faith-appreciative patients have been integral to our product offering. Add cutting-edge style to Eyes of Faith’s established reputation for superior quality and personal service, and you have potential impressive profitability that opticals can’t afford to ignore.”

This cutting-edge style emerges through daring color blends and the on-trend combination of plastic and metal. For example, multiple two-tone selections fuse classic tortoises and smoky grays with exciting pops of fiery reds and tranquil blues; several frames pair lightweight stainless steel fronts or temples with high-quality acetate and jeweled counterparts. The Vision Council’s Eyecessorize division further confirmed Eyes of Faith’s refreshed looks by naming “Peace” in Savanna Sky, a combination of translucent crystal and contrasting sunset hues inspired by Wear & Share in Africa, one of Spring 2016’s trendiest frames.

“These styles bring new life to the foundation we’ve built with our classic frames,” said Amy Schneider, Co-founder and Vice President, Product Development. “And that’s why it’s critical that the message Fashion.Fun.Philanthropy accompany them in the marketplace. Although we’re designing with more fun and spunk, our Wear & Share® mission will never change. Our philanthropic focus to deliver eye care and eyewear to people in need is the rock on which our company was built. The rock just happens to have a new, trendy pair of glasses!”

Eyes of Faith frames are available at independent eye care professionals throughout the US. Purchases of Eyes of Faith frames help to fund Wear & Share® eye care and eyewear for people in need via optical missions domestically and abroad. To make a difference with sales in your optical, contact jim@eofoptical.com. Stay informed about upcoming missions and new styles at eofoptical.com.