Vision Monday Features EOF in Social Purpose Story

December 14, 2016

Vision Monday Features EOF in Social Purpose Story

We're honored to be featured in Vision Monday's 12.12.16 cover story:

Social Purpose Speaks to Customers

Influencing Purchases, Social Purpose Is the Fifth ‘P’

For decades, classical marketing rested upon the foundation of the so-called “4 Ps,” better known as product, price, promotion and placement. But the world is changing, as most marketers, eyecare professionals and retailers know. And now a fifth “P” has wedged its way into the marketing equation: Purpose, or social purpose and corporate responsibility.

Read the entire article here >




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